Mike
Owner, TBF Quadrons
Client
TBF Quadrons
Industry
Construction Firm
Location
Philippines
Our Role
- Brand Discovery
- Brand Strategy
- Brand Identity Design
- Website Design
- Marketing Strategy
The Challenge
TBF Quadrons, a premier home builder in Rizal City, faced the challenge of standing out in a competitive construction market. With numerous builders vying for attention, TBF Quadrons needed a compelling online presence that showcased their unique offerings and resonated with potential clients looking to build their dream homes. Their goal was to establish trust and credibility while effectively communicating their commitment to quality craftsmanship and innovative design.
The Solution
To address these challenges, we embarked on a comprehensive brand discovery process, focusing on the aspirations and needs of home buyers in Rizal City. Our strategy revolved around the concept of “Building Dreams,” emphasizing TBF Quadrons’ dedication to transforming visions into reality through meticulous craftsmanship and innovative solutions.
Branding & Identity
We developed a modern and inviting brand identity that reflects the warmth and reliability of TBF Quadrons. This included:
- Logo Design: A sleek logo that symbolizes strength and stability.
- Color Palette: A soothing yet vibrant color scheme that evokes feelings of home and comfort.
- Typography: Clean and professional fonts that enhance readability and convey trust.
Website Design
The website was redesigned to provide an intuitive user experience, showcasing TBF Quadrons’ services and projects effectively:
- Visuals: High-quality images of completed projects that highlight the craftsmanship.
- Service Pages: Detailed descriptions of residential, commercial, school building, interior design, and renovation services.
- Testimonials Section: Real stories from satisfied clients to build trust and credibility.
The Outcome
The revitalized brand identity and website have significantly enhanced TBF Quadrons’ online presence. Key outcomes include:
- Increased Engagement: A 40% increase in website traffic within the first three months post-launch.
- Higher Conversion Rates: An increase in inquiries from potential clients by 30%, indicating greater interest in their services.
- Enhanced Brand Recognition: Positive feedback from clients about the new branding, which has helped position TBF Quadrons as a trusted leader in home construction.
