Krizia
Resort Manager, Mt. Pines Spring Resort
Client
Mt. Pines Spring Resorty
Industry
Hospitality and Travel
Location
Dahilayan, Manolo Fortic Bukidnon, Philippines
Our Role
- Brand Discovery
- Brand Strategy
- Brand Identity Design
- Website Design
- Social Media Management
The Challenge
Mt. Pines Spring Resort, a serene getaway nestled in the heart of nature, faced significant challenges in establishing a strong online presence in a competitive hospitality market. Despite offering unique experiences and amenities, the resort struggled to attract potential guests due to a lack of brand visibility and engagement. Their existing branding did not effectively communicate the essence of relaxation and adventure that the resort embodied, leaving potential customers unaware of the exceptional experiences awaiting them.
The Solution
To address these challenges, we embarked on a comprehensive brand discovery process to understand the resort’s unique offerings and the target audience’s desires. We identified that the resort’s ideal customers were families and couples seeking a tranquil escape from their busy lives, with an emphasis on reconnecting with nature.
Brand Story Development
We crafted a compelling brand story that encapsulated the essence of Mt. Pines Spring Resort “Where Nature Meets Tranquility.” This narrative highlighted the resort as a sanctuary for relaxation and adventure, inviting guests to immerse themselves in natural beauty while enjoying modern comforts.
Visual Identity Creation
To bring this brand story to life, we developed a fresh visual identity that reflected the resort’s serene environment. We chose a calming color palette inspired by nature—soft greens, earthy browns, and tranquil blues. The logo was redesigned to incorporate elements such as mountains and water, symbolizing peace and adventure.
Website Design
A user-friendly website was crucial for enhancing online visibility. We designed a visually appealing and responsive website that showcased the resort’s amenities, accommodations, and local attractions. Key features included:
- High-Quality Imagery: Stunning visuals of the resort’s surroundings and facilities to evoke emotion and inspire bookings.
- Easy Navigation: An intuitive layout that allowed visitors to find information quickly.
- Online Booking System: A seamless booking experience that encouraged conversions.
Social Media Engagement
To further amplify the resort’s reach, we developed a social media strategy focused on engaging potential guests through visually appealing content. We created posts highlighting guest experiences, local attractions, and special promotions while encouraging user-generated content through contests and hashtags.
